How Doe Deere created a make up empire

Lime Crime is a bright and exciting makeup company taking the internet by storm, and the founder Doe Deere is the reason why! Doe Deere is an amazing woman, with an incredible story of entrepreneurship and passion, who followed her dreams and imagination to create a makeup brand unlike any other around. Learn more:

Doe Deere was born in Russia and moved to the United States at the age of 17. When she was a young girl in Russia she was always entrepreneurial. At the age of 13, she started wearing temporary tattoos to express herself, and once she started wearing them, her classmates saw the tattoos as cool and wanted in on the trend. Seeing this, she jumped on the opportunity and began selling her temporary tattoos to her them-starting her first business and realizing how much she enjoyed it. Even back in Russia as a child, Doe Deere was finding ways to express herself, and setting trends while doing so.

When she was 17, Doe Deere moved to New York City where she spent years living in Manhattan and Brooklyn in a band. She had always been a dreamer, and being a musician in New York City taught her to always appreciate her dreams, as well as the people that show up and supported her. It was while she was in this band that she met her husband, and learned many skills she would later use as a business owner-such as marketing, and how to collaborate and work well with others.

Doe Deere always loved bright unusual colored makeup-but in 2009 the makeup scene was mostly neutrals and she had a hard time finding the colors she wanted to use to express her personality, so she learned how to make her own. Shortly after she was surprised to realize many other women were gravitating towards her bright and fun makeup. It was then that Lime Crime make up was born! Doe Deere comes from a fashion background and went to school at FIT while in New York City, and to her, makeup was just a natural extension of fashion, another way to help give women the freedom to express who they are without fear of judgment. Learn more: